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atelier 522 Modehaus Emma retail design scenography shop
atelier 522 Modehaus Emma retail design scenography shop
atelier 522 Modehaus Emma retail design scenography shop
atelier 522 Modehaus Emma retail design scenography shop
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retail design

Come in and take a seat! To be honest, we weren’t expecting to encounter this level of chic in the small town of Tettnang, which is near Lake Constance. Although not exactly renowned as a fashion metropolis, the town is still a port of call for customers with a penchant for anything extraordinary. “Modehaus Emma” is the name of the shop and its new guise: an interior style dominated by the sparing use of materials. It works so well that amazed customers will need to sit down after entering for the first time, just to take it all in. And so it’s convenient that there are a total of 60 chairs inside the shop. But not all of them can be sat on – 22 of the bright green painted seats are used for presenting the store’s goods. Screwed onto the wall through their backrests, the chair legs’ spindles make the perfect racks for hanging up dresses, blouses and coats. Pullovers, scarves and accessories are presented on the seats. A sight only rivalled by a chair sculpture, also in rich green. So what are you waiting for? Come and take a seat!