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atelier 522 trade fair booth design Serafini EuroShop 2011
atelier 522 trade fair booth design Serafini EuroShop 2011
atelier 522 trade fair booth design Serafini EuroShop 2011
atelier 522 trade fair booth design Serafini EuroShop 2011
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serafini

trade fair booth

Slanted walls, asymmetrical edges, unusual angles: Like a huge ribbon the Serafini trade fair stand twisted and turned its way around the 160 m² stand area at EuroShop 2011 in Düsseldorf. An exceptional architectural concept by atelier 522, which impressed both clients and their visitors. The continuous “ribbon” resulted in sculptural presentation spaces with slanted walls, which were each accessible from all sides. Here Serafini presented its wide product palette of shop systems. Every system was allocated its own space and was presented here just as it would be in an actual store. Visitors were not only allowed to try out the systems at the Serafini trade fair stand, but were expressly invited to do so! The asymmetrical, cubic design was also continued by the designers from atelier 522 in the development of the trade fair furniture. The highlight was the elegant bar made from matt black MDF which impressed with its sleek elegance. Irregular cubic seating and bar tables invited visitors to stay and chat in a friendly atmosphere.

 

where: Euroshop | Düsseldorf | Germany

service phase: 1- 9

floor area: 160 m2

construction time: 5 days