Wayfinding communication

“Not the wind, but the sail deter­mi­nes the direc­tion.” Sin­ce time imme­mo­ri­al, natu­ral direc­tion signs, signals, sym­bols, objects and buil­dings have ser­ved com­mu­ni­ca­ti­on and ori­en­ta­ti­on – and not just sin­ce Odys­seus’ 10-year adven­tur­ous odys­sey on the high seas. But what do you need for suc­cess­ful ori­en­ta­ti­on, to make sure the jour­ney does not turn into an odys­sey? When should a chan­ge of cour­se take place?

We know that not all signals are the same. The Greek sin­ger and poet Orpheus and the Sirens sang equal­ly begui­lin­g­ly, howe­ver for Orpheus, the song led to blissful tears of joy, and for the Greek mythi­cal crea­tures, it led to death. Whe­re would you like to be gui­ded? A clear objec­ti­ve is essen­ti­al for way­fin­ding com­mu­ni­ca­ti­on. This is why Pro­me­ga now has a well-desi­gned gui­d­ance sys­tem that leads through the indoor and out­door are­as of the com­pa­ny pre­mi­ses, inclu­ding a path through the sports grounds. And we also found an intel­li­gent and dura­ble solu­ti­on to make glass par­ti­ti­ons more obvious and pre­vent peop­le wal­king through them by accident.

More room for adventure

The wisest com­pass is in the heart! Here, espe­cial­ly for child­ren, the world is free, open to dis­co­very, wild, strong, intui­ti­ve and limit­less. Child­ren are immu­ne to prag­ma­tism and remind us again and again of what we actual­ly wan­ted to be. So what could be more exci­ting than being able to see the world through children’s eyes, as in the “Muse­um für Kul­tur und Spiel” in Rie­hen, or MUKS for short?

As is so often the case, it is about sen­ding the right signals to reach the desi­red place in the oce­an of com­mu­ni­ca­ti­on. Direc­tion poin­ters, online, off­line and bet­ween the lines, help to gui­de our cli­ents along a suc­cess­ful cus­to­mer journey.