“Not the wind, but the sail determines the direction.” Since time immemorial, natural direction signs, signals, symbols, objects and buildings have served communication and orientation – and not just since Odysseus’ 10-year adventurous odyssey on the high seas. But what do you need for successful orientation, to make sure the journey does not turn into an odyssey? When should a change of course take place?
We know that not all signals are the same. The Greek singer and poet Orpheus and the Sirens sang equally beguilingly, however for Orpheus, the song led to blissful tears of joy, and for the Greek mythical creatures, it led to death. Where would you like to be guided? A clear objective is essential for wayfinding communication. This is why Promega now has a well-designed guidance system that leads through the indoor and outdoor areas of the company premises, including a path through the sports grounds. And we also found an intelligent and durable solution to make glass partitions more obvious and prevent people walking through them by accident.
More room for adventure
The wisest compass is in the heart! Here, especially for children, the world is free, open to discovery, wild, strong, intuitive and limitless. Children are immune to pragmatism and remind us again and again of what we actually wanted to be. So what could be more exciting than being able to see the world through children’s eyes, as in the “Museum für Kultur und Spiel” in Riehen, or MUKS for short?
As is so often the case, it is about sending the right signals to reach the desired place in the ocean of communication. Direction pointers, online, offline and between the lines, help to guide our clients along a successful customer journey.